Best Practices for Implementing an External Recruiting Partnership
Automechanika 2010
1. The World’s Leading Trade Fair for the Automotive Industry
Frankfurt am Main, 14 – 19. 9. 2010
Brilliant prospects for paint and bodywork
exhibitors: Premiere in the new Hall 11
In autumn 2009 a powerful visitor industry have already registered
magnet was added to the West as exhibitors. The new Portalhaus
Section of the Messe Frankfurt entrance, which links directly to the
exhibition centre – the new Hall 11. new Hall 11, now enables visitors to
At Automechanika 2010 it will be make a complete circuit of the hall,
home for the first time to exhibitors thereby improving visitor guidance
from the paint, bodywork repair and in the Western Section. Visitors
claims management sectors. With coming from the Rebstock area can
a net exhibition area of 16,000 use the Via Mobile moving walkways
square metres and its proximity to to go directly to Halls 10 and 9, and
the thematically linked Halls 8 and 9, from there to Hall 8 or the South-
it offers exhibitors a particularly West Outdoor Area. The
attractive architectural framework Automechanika Aftermarket Forum,
and more opportunities for larger- which is also being held this year in
scale presentations. the Portalhaus for the first time,
ideally complements this section.
Everything under one roof.
Products from the bodywork and
body repair sectors will be on show
on Level 11.0. And on Level 11.1
visitors will find all the latest ideas
to do with paintwork, corrosion
protection and claims management.
Numerous key players from the
2. The major themes at
Automechanika are:
1. Bodywork repair: smart repairs,
windscreen repair systems, welding
and cutting
2. Paintwork and corrosion protection:
painting and drying, grinding and
filling
3. Claims management: claim
settlement systems and calculation,
salvage exchanges
Added value – the marketing
machinery of Automechanika
Good marketing depends on experience,
international know-how, good tools and
the latest techniques. We coordinate The new architectural highlight in the Western Section – the Portalhaus and Hall 11.
This year’s Automechanika is for the first time home to paint and bodywork exhibitors.
inserts, direct mailings and newsletters,
as well as maintaining contacts with
1200 trade and business media orga- “We see Automechanika as an impor- “Having exhibited for many years
nisations across the world. Extensive tant indicator of the willingness to at Automechanika, we are looking
online marketing and our Internet invest in workshop equipment. In forward to the new Hall 11.1 where
presence (www.automechanika.com) terms of the new Hall 11, it’s bringing a paint and bodywork are together
ensure that the event remains a lively fresh feel to Automechanika and we’re under one roof for the first time. The
topic of discussion despite being held looking forward to being in this hall main beneficiaries here will be trade
only every other year. And there is and exhibiting in a new location.“ visitors, many of whom use equipment
certainly plenty to talk about. The from both segments in their opera-
breadth of offer at the show provides tions. The new arrangement means
lots of raw material for events and they will be able to make their visit
reports. Plus, the competitions, e.g. Peter Siegert
to the show more effective and
the Automechanika Innovation Award, Division Manager therefore save time. For us, the
and the Green Directory attract a great Albert Berner concentration in one exhibition hall
Deutschland GmbH
deal of attention from the media. With will lead to a further increase in the
additional publicity and press services number of visitors and make the
especially for exhibitors, we support “The new concept corresponds to special show more attractive. What
the marketing activities of participating the reality of the market. For instance, is of particular importance for SATA
companies in their preparation for the many operations combine paintwork is the proximity to the new Portalhaus
show. preparation and bodywork under the entrance, which offers our target
one roof. The new hall offers visitors group the opportunity of an early –
“By taking part in Automechanika, we the ideal venue, giving a maximum and relaxed – visit to Hall 11.1.”
hope to draw international attention to overview of the market at minimum
our environmental services. In Hall 11 effort. For us as exhibitors this is an
we can optimally showcase our new opportunity to showcase our range of
products for paintwork preparation, products not only for surface treat-
corrosion protection and repair work.” ments but also for the bodywork sector.” Albrecht Kruse
Chief Executive
SATA GmbH & Co. KG
Ronny Linkskog
Norbert Kraft Head of Automotive Systems
CEO of MAKRA Festool GmbH
3. an audience of trade visitors from
all over Europe. Thanks to the new
exhibition halls, we are confident
that it will succeed in this.”
laus Fritzsche
Chairman of the Board of
MIPA AG
“The new Hall 11 is a very attractive
and modern high-tech hall with
natural lighting and an absence of
pillars on the first floor. Plus, there is
the new, impressive Portalhaus with
The new Portalhaus entrance now enables visitors to make a complete circuit of the Western Section. lots of glass and outstanding transport
links. For me the new Hall 11 is a step
in the right direction and shows how
“We’re exhibiting for the first time at “For 16 years Automechanika has important our industry is to the event.
Automechanika in Frankfurt, right next been the leading automotive trade fair I am convinced that our customers
to our trade association, the ZKF for us. As a medium-sized business it will also be impressed. I’m certainly
(German Association for Motor Trades is essential that we take part. The looking forward to the show this year.”
and Repairs). The focus on paint and outstanding international profile of
bodywork in Hall 11, as well as the Automechanika helps us to gain new
addition of claims management, customers. We are very much looking
promise the perfect stage to showcase forward to Hall 11. We agreed to come
Thomas Weppner
our services and hold forward-looking as soon as we heard about the com-
Product & Marketing Manager
discussions. For us, Automechanika plete presentation of paint and body- GB Automotive
has a clear significance in the industry work in Hall 11. We are sure that VOSSCHEMIE GmbH
and therefore guarantees an interested Automechanika will again be a ground-
trade audience.” breaking event.” “For us Automechanika is always
the absolute trade fair highlight of the
year. It is the ideal platform both for
customer retention and new customer
acquisition, as well as being the
Peter Börner perfect meeting point for new distribu-
Executive Director Nikolas Aichele tors and business partners. The con-
Eurogarant AutoService AG DINOSAURIER-WERKZEUGE
centration on paint and bodywork in
Hall 11 is ideal for us as this enables
“Automechanika is the leading trade “In view of the fact that us to reach the target group for our
fair in the automobile repair business. Automechanika has been Europe’s globally unique repair concept even
It is where we can exhibit our product most important international trade more effectively.”
portfolio to an international audience. fair for automobile paintwork repairs
With its focus on paint and bodywork, with a fixed place in the calendar of
the new Hall 11 promises to become a events for two decades, we are very
magnet for our main customer base.” pleased that this segment has been
given the privilege of moving into Siegbert Müller
Hall 11, the new showpiece of Head of Sales
Carbon GmbH
Messe Frankfurt. It is essential that
Automechanika continues to offer a
Werner Reith
Product and Market Manager comprehensive overview of the sector
Automotive Aftermarket Europa and, therefore, remains attractive to
Henkel AG & Co. KGaA
4. Climate protection is the challenge – innovative Environmentally friendly solutions are also in demand in
expertise in the development of sustainable mobility is the paint and bodywork sectors. The “Green Directory” ,
the answer. Companies that promote themselves launched at Automechanika 2008, points out to visitors
through innovative solutions have the opportunity of solutions that are particularly non-polluting and resource-
winning the Automechanika Innovation Award and efficient. A separate visitor brochure with integral guide
attracting even greater publicity. Register now! gives further details about the individual products.
www.automechanika.com Come and join us!
“For Audatex, Automechanika is the “We are looking forward to our pres- “Without question, Automechanika is for
most important trade fair for forging ence this year in the new Hall 11 at us an outstanding platform for communi-
and maintaining contacts with work- Automechanika 2010. In addition to the cating with our market partners. No other
shops, automotive industry experts, increasing international profile over the trade fair event has a comparable range or
insurance companies and, of course, past few years, we are particularly effectiveness. We are confident that the
manufacturers. In terms of the new hoping for inspirations for domestic logical grouping of the paint and bodywork
Hall 11, our expectation is that our exist- business this year. The focus is on sectors in Hall 11 will be extremely positive
ing and potential customers will be maintaining existing contacts and for us as we shall be able to address part
able to find the latest news on the gaining new customers.” of our target group in a more focused
theme of body repairs and paintwork manner.”
under one roof. This will make sure
they are optimally informed.”
Thorsten Böhm
Head of Sales
Insurance &
Organisation,
Division Manager
Product Management Bernd Hoffmann
Audatex Deutschland Head of Sales Dr. Wolfram Müller
GmbH Herkules Hebetechnik GmbH CEO of UCS
Messe Frankfurt Exhibition GmbH Entrance
Galleria
Galleria
Postfach 15 02 10 Messeturm
60062 Frankfurt am Main, Germany
Mrs Birgit Roloff
Entrance Congress Center
Sales Manager Hall 11 Torhaus
Tel. +49 69 75 75 - 61 20
Fax. +49 69 75 75 - 59 08 F12
birgit.roloff@messefrankfurt.com
www.automechanika.com Torhaus For.0 Festhalle
Service-Center
F10
Freigelände Südwest
Entrance
Agora
Via Mobile
City
Eingang
Entrance
Entrance
Portalhaus
Portalhaus
Entrance
Hall 3
State: May 2010 – Subject to change
Cargo Center Dependance
5. The following exhibitors have announced that they will be taking part in the Paint and Bodywork section in Hall 11:
4CR KWK Holding KG Germany Deerfos Co., Ltd. South Korea Helvina UAB Lithuania
A.N.I. Officine Meccaniche SpA Italy DELTALYO France Henkel AG & Co. KGaA Germany
ABRAON S.r.l. Italy Dichem s.r.l. Italy Herkules-Hebetechnik GmbH Germany
Abrex-System S.r.l. Italy Dinosaurier Werkzeuge Germany Hi-Tac Clamp Corp. Canada
Trading GmbH
Adolf Würth GmbH & Co. KG Germany Holbros Limited UK
Dow Automotive Systems – USA
AEML Ateliers Electriques et France The Dow Chemcial Company Horn & Bauer GmbH & Co. KG Germany
Metallurgiques du Loiret
Durst Lackier- und Germany Hosch Germany
AKEMI chemisch technische Germany Trocknungsanlagen GmbH
Spezialfabrik GmbH Hylomar Ltd. UK
Dynabrade Europe Sarl Luxembourg
ALBATROS s.n.c. Italy Ilke Makina ve Tesisat San. ve Tic. Turkey
di Simonini Gianluca & C E.M.M. Deutschland GmbH Germany
ILPA Adesivi srl Italy
Albert Berner Deutschland GmbH Germany EG MASK SA Switzerland
INDASA – Portugal
Alexport – Aslamazis Alexandros Greece ELEKTRON Bremen GmbH Germany Industria de Abrasivos, S.A.
Altendorf Werkzeuge Germany Elma-Tech AG Germany Industrias Tuk, S.A. de C.V. Mexiko
APE Ptacek Engineering GmbH Germany EN Chemicals S.A. Greece Infrarr S.n.c. Italy
APP sp. z o.o. Poland Entre Marketing Ltd. Finland INP Quality B.V. Netherlands
Apuana, S.L. Spain EP Vernici S.r.l. Italy Josef Pink GmbH Lackier & Germany
Trockenkabinen SAIMA
ASP A-R Alan Kazmierczak Poland Equipos Lagos, S.A. Spain
Jöst GmbH Germany
Audatex Deutschland GmbH Germany ERFI GmbH Germany
JTAPE Limited UK
AUTOonline GmbH Germany ‚ER-LAC‘ G.D. Koutlis S.A. Greece
Kamatec GmbH Germany
Autoschade Winterswijk Netherlands EUROGARANT AutoService AG Germany
Kameltan s.a.r.l. Lebanon
Auxiliar de Carrocerias, S.A. Spain F.K. Teknik/Design ApS Denmark
KAPCI Coatings Egypt
Badertscher P. AG Switzerland FAN AUSTRIA GmbH Austria
KLW GmbH Germany
Barton Sotis S.r.l. Italy Farecla Products Ltd UK
Kovax Europe B.V. Netherlands
Bernardo Ecenarro, S.A. Spain Festool GmbH Germany
Kristal Coatings B.V. Netherlands
Bersch & Fratscher GmbH Germany FEYCOLOR GmbH Germany
KS Partnersystem GmbH Germany
Beta Color Srl Italy FI. TIM S.r.l. Italy
KSR EDV-Ingenieurbüro GmbH Germany
Beulentechnik AG Switzerland Fibre Glass-Evercoat USA
KWH Mirka Ltd. Finland
BICCS BV Industrial Coatings Netherlands FIDI GmbH Germany
& Color Systems Lake Country Manufac. Inc. USA
Fillon Technologie S.A. France
Blowtherm S.p.A. Italy Loxeal s.r.l. Italy
Flex-Elektrowerkzeuge GmbH Germany
Boss Auto Import S.A. Spain LUTRO Luft- und Germany
Flexipads World Class Limited UK Trockentechnik GmbH
B-TEC GmbH Geräte und Germany
Anlagentechnik FOREXPORT Consorzio Veneto per Italy M.B. Autoattrezzature Srl Italy
l’Esportazione // Inoxtime By
C.A.V. S.r.l. Italy Officine Vemec snc MAKRA Norbert Kraft GmbH Germany
Carbon GmbH Germany Forrester Company Germany Mapura GmbH Germany
Carlofon GmbH Germany Garmat Europe NV Belgium Meisterschule für Handwerker Germany
CAR-O-LINER AB Sweden GAV SRL Italy menzerna polishing Germany
compounds GmbH & Co. KG
Carolux Netherlands Gekatex S.A.S.U. France
Michael Köberlein Germany
Carosserie Amriswil AG Switzerland Gemeiner Licht GmbH Germany KMWE Werkstatteinrichtung
Cartec B.V. Netherlands General Paint Co. S.A.L. Lebanon MIGATRONIC A/S Denmark
Catalfer Srl Italy GESCHA – Absauganlagen und Germany Mindensystems Ltd. UK
Umwelttechnik GmbH
Cebora S.p.A. Italy MIPA AG Germany
Gewerbliche Schule für Farbe Germany
CEBOTECH GmbH Germany und Gestaltung Monaldi S.r.l. Italy
Celette ibérica S.A. Spain Gläsner Sandstrahltechnik Germany Monopol S.A.S. France
CELETTE Vertriebs-GmbH Germany Glas-Weld System AB Sweden Monti Werkzeuge GmbH Germany
Centro Estero per Italy G-Mate AG Germany Multichem Sp. z o.o. Poland
l’Internazionalizzazione S.C.P.A. //
Anest Iwata Italia Srl Gmelin + Moll Werkzeug GmbH Germany MV Marketing und Vertriebs Germany
GmbH & Co. KG
Chemical Alliance Polska Sp. z o.o. Poland Guanguhou Guangli China
Electromechanical Facilities MWM S.R.L. Italy
Chemicar Europe NV Belgium Engineering Co., Ltd
Nova Verta Italy
CMO di Sodini Dino & C. Snc Italy GYS SA France International S.p.A.
Concept Chemicals & Coatings Ltd. UK H.C.T. NV Belgium Novol Sp. z o.o. Poland
Cons. Art. Export S.C. Italy Handwerkskammer Rhein-Main Germany OMIA S.A.S. France
Corcos Srl Italy Helios Tovarna barv. Slovenia OOO „Kremit-Equipment“ Russia
lakov in umetnih
Cyclo Toolmakers, Inc. USA P.M.T. S.r.l. Italy
6. Pai Cristal Italia S.r.l. Italy Urethane Supply Company USA
PAINTTROTTER, S.L. Spain Usi Italia srl Italy
Palini Vernici Srl Italy Vaber Industriale Spa. Italy
Parisloire-APV Germany Van Zeijl, S.L. Spain
Germany GmbH
VBSA S.A.S. France
Pegus Systems USA
Victory Lighting UK Ltd. UK
Peter Kwasny GmbH Germany
Visomax Coating GmbH Germany
PMA/Tools Division Germany
Vitto Filters China
PPH Maxpol Sp.zo.o Poland (Zhongshan) Co. Ltd.
Prima S.r.l. Italy Vosschemie GmbH Germany
Pro Spot International Inc. USA W.O.M. Germany
WreckOnlineMarket AG
ProGlass GmbH Germany
WALMEC SPA Italy
PROSOL Spraytechnik GmbH Germany
Wedge Clamp Systems Inc. Canada
RADEX-EUROPE Ltd. Latvia
Wibotec A/S Denmark
RAG Giuseppe Magnacca Italy
Chimica Srl WOLF Anlagen-Technik Germany
GmbH & Co. KG
Ranox Enterprices, Inc. Taiwan
WPT-TwenTec Automotive BV Netherlands
Red s.r.l. Rapid Italy
Energy Distribution Yingkou Chengda Mechanical and China
Electrical Appliances
Reglo A/S Norway Manufacturing Co. Ltd.
Rialex BV Netherlands Zhejiang Auarita Pneumatic Tools China
L.L.C.
Rich Star Precision Industrial Co. Taiwan
Ltd. Zhejiang Rongpeng Air Tools China
Co. Ltd.
Ritter GmbH Germany
Zhongda Industrial Group Co. China
Riwax-Chemie AG Switzerland
ZKF – Zentralverband Karosserie- u. Germany
Roberlo S.A. Spain Fahrzeugtechnik e. V.
Rosauto S.R.L Italy
Rupes GmbH Germany
S. Gerber Ltd. UK
SAGOLA S.A.U. Spain
Sartorius AG Germany
SATA GmbH & Co. KG Germany
Scholl Concepts GmbH Germany
Sehon Innovative Lackieranlagen Germany
sia Abrasives Industries AG Germany
Sicad S.p.A. Italy
SILCO d.o.o. Slovenia
Smarttool Production ApS Denmark
StarChem Ltd. UK
Steinel Vertrieb GmbH Germany
Sun Abrasives Co., Ltd. South Korea
Sunmatch Industrial Co., Ltd. Taiwan
T.I.R.S.A., S.L. (Infraquick) Spain
Technolit GmbH Germany
Tecmec Srl. Italy
Tecna S.P.A. Italy
Telwin S.P.A. Italy
Thatcham The Motor Insurance UK
Repair Research Centre
Times Vision GmbH & Co. KG Germany
Troton Sp. z o.o. Poland
TÜV SÜD Auto Service GmbH Germany
U.S. Chemical & Plastics USA
Ugurlu Finisaj Sis. San. Tic. Ltd. Sti. Turkey
Unic International U.K. UK
Uni-Ram Corporation Canada
Status: May 2010